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Pinned topic 【PPT排版】文字太少的PPT，如何做出层次感？

‏2022-01-12T08:11:55Z | Tags: ppt排版

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【PPT排版】文字太少的PPT，如何做出层次感？

来源：利兄日志

Hello，大家好！

我发现一个问题，就是很多人在做PPT的时候，经常会缺乏层次感，尤其是字很少的时候，不会排了。

比如下面这个案例：

很明显缺少一下层次感，那么该怎么办呢？

今天我们就来聊聊这个问题

文字少的情况下，如何处理，让页面更有层次感？

文字编排是版面的细节所在，好的文字编排可以让PPT更加精致，更容易被阅读。

这就是PPT排版的目的。

由于做的PPT比较多，我给大家总结了四个文字编排的步骤，非常好用。

文字编排四步骤

具体该如何制作呢？

很简单，分为四个步骤：定文案—搭结构—分层级—添元素。

1、定文案

首先是定文案，这里我们从常见的年终总结汇报PPT封面文案作为案例导入。

文案分为两种：通用型和口号型。

文案可以看利兄的文章：

PPT别在傻乎乎的写“年终总结”了......

这里我从最常见的通用型文案出发，口号型文案就不展开讲了，方法是一样的。

具体文案内容如下：

2、搭结构

之后我们可以开始搭建文字编排的结构。

一共有二种常见的文字编排结构，都是我从真实的PPT中提炼出来的。

我们以左对齐的文字编排结构为例

3、分层级

分层级的过程就是搭建结构的过程。

为什么要分层级呢？

因为信息有主次之分，明确的层级区分能让阅读更有重点，让文案更加易懂。

具体的版面上从高到低依次是：主标题＞副标题＞正文＞辅助文字。

那么具体如何操作呢？

首先是调大小和粗细，标题信息放大，汇报人和日期这种辅助文字缩小。
因为这里主标题字数较多，我们可以换成两行文字，也就有了一段式文字结构。

然后是改距离，我们可以调整标题与辅助信息之间的距离。

还可以加上相关的LOGO，信息层级就区分好了。

最后是改颜色，通过更改颜色可以让阅读更有重点、有顺序。

而这些手段就是版式设计中很重要的“对比”意识的体现。

记住一个口诀：“强调重要的，弱化次要的。”

4、添元素

添加元素的目的在于人为增加层级、丰富画面、增添设计感。

常用的元素是英文、线条、波点元素和色块衬底。

a.添加英文

这是最简单最常用的一步，通过翻译文案信息充当装饰性元素。

b.添加线条

线条有区分、装饰、引导视线和组织信息的作用，我们可以把它应用到PPT上面。

左右滑动查看更多

上面是最简单的用法，线条还有虚实、端点的变化，线框和对话框也可以是线条，当然这些方法还可以组合使用。

左右滑动查看更多

c.添加波点元素

波点元素可以起到装饰和填补画面空白的作用。

左右滑动查看更多

d.添加色块

色块具有承载信息和美化小段文字的作用。

这个之前的文章也有提到，可以回顾下色块的知识点。没想到小小的PPT色块竟然大有学问，有学到！

左右滑动查看更多

03 进阶玩法

上面的方法可能大家会觉得简单，其实还有很多进阶的玩法。

文字编排的本质就是通过设计手段对原有的文字信息重新组合。通过改变文案结构可以给人带来眼前一亮的感觉。

那么怎么做呢？

方法很简单：“变结构”、“改位置”、“填空白”。

这背后是“错位”、“补位”、“穿插”的意识和技巧的体现。

我分享三种案例，大家自己也可以尝试迭代下。

1.标题缩小，然后将英文放大镂空充当装饰信息。

2.拆解文案改变大小层次，然后结合英文填补空白。

3.这是拆解文案结合英文填补空白的另一种方式。

综合版面结构

之前的手法都是对文案本身做加工，我们还可以结合版面添加元素来丰富画面。

1.顶部添加导航栏

2.四周添加线条元素组合（4种案例）

3.用元素四周压脚

4.添加水印文字（3种案例）

细节注意

1.元素之间保持视觉对齐

2.颜色不要用纯黑色，用深灰色

3.英文统一用西文字体

文案排版好之后，接下来就简单了，加一个图片。

文字编排好之后，可以结合图片充当背景，叠加不同的图片可以改变画面的风格。

商务风

添加一个白色纹理背景，然后再加点细节，这样一张商务风PPT封面就完成了。

科技风

添加一个科技风背景，然后再加点细节，这样一张科技风PPT封面就完成了。

党政风

添加一个红色纹理背景，然后再加点细节，这样一张党政风PPT封面就完成了。

这就是左对齐的文字编排方式，是不是很细节。置于居中对齐的文字编排方式也是一样的，我这里给大家放几个案例。

@利兄

‍

@约定的爱

‍

@cn

@candice

（本文完）

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刘芳芳 27cd5e40-de02-103b-8902-ab4bc38c0954 lfangfang1@kinlong.cn

56 Posts
回复：【PPT排版】文字太少的PPT，如何做出层次感？

‏2022-01-25T01:17:14Z

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唐海燕 dc1d64c0-b761-1036-9d11-ef16cba5f6da thaiyan@kinlong.cn

8 Posts
回复：【PPT排版】文字太少的PPT，如何做出层次感？

‏2022-01-25T03:48:07Z

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四个步骤：定文案-搭结构-分层级-添元素
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