毕加索刚出道的时候非常穷困潦倒，画出来的画好不容易托人代售，却被闲置在画廊一角，无人问津。画商肯定了他的画潜力雄厚，亲自跑遍巴黎的画廊，故意装作很急的样子，对画廊展售人员说：“我有好几位顾客在找毕加索的画，你这里有没有？”画商一而再，再而三地用这种手法为毕加索的画造势。于是，毕加索的画渐渐地由滞销品变得奇货可居起来。
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