所谓心智模式，指的是隐藏在每个人内心深处，影响人们如何看待这个世界以及如何做出反应的一些根深蒂固的假设、成见、逻辑、规则，甚至图像、印象等。
心智模式是隐而不现的，在“冰山”的最底端，却无时无刻不在制约人们的思维与行动。
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