新零售特征一：销售全渠道化
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关键词：线上线下融合、前端后端打通
会员融合：会员等级、积分、卡券、各等级、收费会员
营销融合：线上积分线下兑换，线上报名线下体验等
交易融合：线上下单、线下取货；店内下单，现货自提；线下扫码，线上支付等
服务融合：导购专属服务；退换货服务等。
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